A DIVE INTO AKKA STREAMS

Feb 14, 2017 4:32:03 PM

On May 14th, we presented the implementation of a real-world application based on Akka Streams at Scala Italy 2016 conference. The experience was amazing and, most important, it gave us the chance to share our knowledge with the community. Now, we want to share our work with you.

Why did we decide to talk about Akka Streams? No rush! We will gradually answer to this question. In order to understand the main achievements that led us to present our work, we first need to look at the situation in which everything started.

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KIPPINO: A SLACK BOT THAT TRACKS YOUR COMPANY KPIs

Feb 14, 2017 4:29:57 PM

Kippino is a Slack bot that will periodically collect metrics from your team mates and store them in a shared Google Spreadsheet. From there you can build dashboards, analyze trends and trigger alerts. It’s a very simple but effective way to start being a data-driven organization.

Kippino was born out of frustration. We wanted to start collecting metrics right now but we didn’t have time to build automated scripts and integrations. If this situation sounds familiar, keep reading!

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DELIVERING EFFECTIVE ANALYTICS USING SLACK AND RUBY ON RAILS

Feb 10, 2017 1:49:39 PM

What are the key out-of-home advertising trends to watch in 2017? We collected two the most interesting changes, as it is always worth analyzing what might be on the horizon as a means of trying to understand where we’re at, and where we’re headed, as we plan for the next 12 months.

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TRENDS IN OUT-OF-HOME ADVERTISING TO WATCH IN 2017

Jan 3, 2017 8:54:00 PM

What are the key out-of-home advertising trends to watch in 2017? We collected two the most interesting changes, as it is always worth analyzing what might be on the horizon as a means of trying to understand where we’re at, and where we’re headed, as we plan for the next 12 months.

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BRINGING REAL-TIME ANALYTICS FOR OUT-OF-HOME MEDIA

Dec 6, 2016 8:58:00 PM

It’s an exciting time for out of home (OOH) advertising. It’s the last traditional medium to be disrupted, and recent technological advancements are driving a revolution that will change it completely.

Consumers are outside the home more often than ever but remain connected through their mobile devices. This connectivity provides insights into behavior, movement patterns, and interactions, unlocking the possibility of website-style analytics for OOH media.

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REAL-TIME MEASUREMENT FOR OOH ADVERTISING

Nov 10, 2016 4:41:00 PM

Access to the right data is key to maximizing ad budgets. As it is easy to measure performance and impact of online campaigns, it hasn’t been easy to compute precision for Out-of-Home advertising measurement.

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WE ARE MEASURENCE

Mar 17, 2016 2:28:00 PM

We’d like to welcome everyone to our new engineering blog. Measurence is a software company and engineers are its lifeblood. As engineers, we build, ship and run complex services that are integral part of our analytics platform. And, we do even more than this. We’re always ready to re-discuss our solutions, to experiment new technologies, to research among the latest scientific results, to share and discuss with other people our discoveries.

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