I recently had the honor to interview one of the top 50 Retail Influencers in 2017, Nicole Leinbach Reyhle, founder of Retail Minded and Co-founder of Independent Retailer Conference. Nicole’s passion and commitment to help independent retailers succeed kept growing as she learned more about the industry and in 2007, Retail Minded was born.
She became fascinated with the differences between small retailers versus bigger ones. Bigger retailers tend to shift and adjust whereas smaller ones don’t. Their focus remains the same and that is to offer a more niche and more personalized experience for their customers. That being said, they have a lot more flexibility in how they deliver a product or experience and how they engage with their customer through their physical space. Their physical storefront does not extend itself just to customer experiences but also helps shape their communities. Since they overlap with the community theme, they have so much influence in the community and lifestyle of the consumer.