Do you Know your Target Audience Well Enough to Create a Meaningful Relationship?

Dec 18, 2017 3:21:16 PM

 

I recently had the honor to interview a global citizen and small business expert, with experience in both Amercian and African markets, Danielle Ciribassi,  Relationship Manager & Small Business Consultant. For more than 10 years, Danielle has been a catalyst for culturally-aware, results-driven strategy for African development, with a focus on business. She improved micro finance initiatives in Senegal, led proposal strategy to incentivize sustainable agricultural markets in Rwanda, encouraged investment in Nigeria, the DRC, and Senegal. In Washington, D.C. she managed economic development projects in Africa, and founded the U.S.-Africa Chamber of Commerce which focused on promoting small business and providing resources.

 

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Why is it Important to Better Identify your Target Audience?

Dec 13, 2017 10:28:12 AM

I recently had the honor to interview an experienced Marketing and Brand expert, Jodi-Tatiana Charles, Consultant at LCG Brands. She has been giving back to the community for more than 25 years, by teaching small businesses strategic methods to increase visibility both online and offline.

 

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Bridging the Gap between Online and Offline with Location Data

Nov 28, 2017 12:07:03 PM

I recently had the honor to interview Andrea Ricotti, Sales & Marketing Director at H2H, a communication and marketing agency. H2H supports retailers and brands with their communication and marketing efforts, including brand identity, consultancy, and performance marketing where communication and marketing collide. H2H was one of the first agencies in Italy to integrate solid traditional offline communication skills with emerging online and new technologies competencies. This is a clear key success factor in markets, such as retail, fast moving industries and automotive, where the shopping experience has become much more complex to analyze and where the customer needs to be addressed constantly both online and offline.  

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WiFi: A Powerful Marketing Weapon

Nov 14, 2017 12:21:43 PM

Facebook WiFi was first launched in 2012 with a pilot test in the San Francisco area with 25 small businesses. By the end of six months, the businesses said they had seen a threefold increase in check-ins on their Facebook business pages. This is a huge step for small businesses!

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Harnessing the Power of Data Analysis for your Holiday Prep

Nov 2, 2017 3:33:48 PM

Holiday season is just around the corner... How are you preparing for this?

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The Rise of Marketing Technology for Small Businesses

Oct 30, 2017 5:09:38 PM

The adoption of technology for marketing is essential for the survival of small businesses and yet little is understood about owner-manager practice in this area.

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1st, 2nd, & 3rd party data and its effect on your ROI

Sep 8, 2017 4:59:32 PM

Data is the foundation of the brand’s customer relationships today and strategies for tomorrow. The use of first, second, and third party data allowing buyers and sellers to better define audiences and maximize their ROI is rapidly evolving in all industries. In Out-of-home, it enables buyers to better target the most appropriate audience, while sellers benefit from optimization of their media assets.

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Optimizing your Marketing ROI in an Omnichannel Era

Jul 27, 2017 9:28:17 PM

There’s no denying, creating a seamless omni-channel experience is a hot topic right now. With the consumer decision journey changing, marketing has changed as well. Consumers are now going through all these channels from researching online and social media to seeing an ad as well as going in-store (or vice versa), before purchasing, making marketers depend more and more on data and measurement for all these different channels. Data has become the fuel that drives the modern marketing engine, thus creating an increasing trend in marketing analytics tools. The successful marketer will be the one that sets goals, analyzes and acts upon this data to optimize their marketing ROI (MROI).

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What's in store for Luxury?

Jun 26, 2017 10:34:50 AM

According to the article, 5 Technology Trends Reshaping Luxury in 2017, ”80% of luxury buyers visit physical stores on a regular basis. Therefore, retail stores remain one of the most important dimension of the luxury experience.” That being said, I’m very excited to introduce our next Retail interviewee, Stephen Croncota, Chief Marketing Officer of Versace ItalyA great mentor as well as a seasoned marketing and creative executive with extensive experience in aspirational lifestyle brands and consumer products--much of it global.

 

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Retailers: Get Ready to Disrupt!

Jun 19, 2017 12:38:07 PM

Have you ever stopped to think how fast everything has changed because of technology? Do you remember your first telephone? Or even your first computer? We went from Alexander’s Graham Bell’s patent for the telephone in 1876 (which many believe others had discovered it before) to the mobile phone we have today. We have come a long way since then. In just a blink of an eye, technology has changed the way we communicate, analyze our surroundings, the way we work, increased opportunities and many more in all industries. It has contributed immensely to the retail success at every stage and angle of the shopping journey, both in bricks-and-mortar stores and online. 

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