Facebook WiFi was first launched in 2012 with a pilot test in the San Francisco area with 25 small businesses. By the end of six months, the businesses said they had seen a threefold increase in check-ins on their Facebook business pages. This is a huge step for small businesses!
How does it work?
The three-step Facebook WiFi system, which can be deployed by retailers running one of several specific wireless routers, like Cisco or Netgear, lets consumers connect to a venue's WiFi. Instead of going through a sometimes painful process of finding and typing in a password for a WiFi hotspot, a user could connect to a business's WiFi router, get directed to the business's Facebook page and then click on the blue check-in button to gain access to the Internet.
In a nutshell, this is checking in on Facebook for free WiFi.
Facebook WiFi offers numerous benefits for both customers and business owners.
It makes it easier for customers to access wifi by letting them sign-in through a familiar platform, rather than having to set up a new username and password, like many businesses require. If customers wish to skip Facebook WiFi check-in, the business owner still has the option to "gate" the Internet connection with a business-provided code, or even to offer free WiFi without a passcode.
As for business owners, it’s not only a hassle-free and extremely convenient way to offer free WiFi to their customers, but it also bridges the gap between online and offline.
Increases Social Media Engagement
After checking in, people will be able to like and engage with your Facebook page before continuing to browse. Businesses can also share special promotions on their Facebook Page so the offers are the first things customers see when they check in.
Optimizes SEO Performance
More check-ins and engagement increases activity on your page which in turn improves how your page ranks inFacebook Graph search and in theNearby Places tab on the Facebook mobile app.
Reaches more people
When people check-in to your page, it sends an automatic notification to their friends which includes your business name and address, which means you are reaching new potential customers through the best possible avenue – their friends and family.
Help consumers find your business
This year, Facebook launched its ‘Find WiFi’ feature on iOS and Android devices globally. ‘Find WiFi’ allows billions of Facebook users to locate their nearest Facebook hotspot. In other words, this particularly helps small businesses in attracting more visitors to their venues.
Learn more about your customers
Businesses can also benefit from aggregate, anonymous demographic data such as age, gender, and interests on customers who sign-in toFacebook WiFi, and can then use that data for targeting purposes in whatever Facebook advertising campaigns they run. Advertising on Facebook makes it easy to find the right people, capture their attention and get results. You can target ads to people based on how and when they engaged, and create an experience that is relevant to where they are in the process of investigating our products. You can also choose/ create your audience, like lookalike audiences. This type of audience is a powerful tool as it helps you find people on Facebook who are similar to your customers or contacts and thus increases your chances of reaching people who might be interested in your business.
WiFi: a Powerful Marketing Weapon
The physical storefront of a small business does not extend itself to just customer experiences but also helps shape their communities. In fact, 20% of businesses that provide WiFi promote themselves as community hubs - a destination for community groups like sports teams, gaming clubs, and volunteer organizations. That being said, understanding consumers is becoming more and more reliant on WiFi, businesses can take advantage of this to launch digital strategies and connected experiences by targeting ads to specific customers based on age, gender and interests. WiFi is essential in building connections with your customers, extending the amount of time they stay, driving repeat visits, and increasing sales.
So the question is, will you take advantage of these benefits? Measurence believes WiFi can be used as a powerful marketing tool. Supercharge your WiFi with us today!