2. Types of Information Collected and Uses of Collected Information
We collect two types of information about Users of our Services: Personally Identifiable Information and Non-Personally Identifiable Information.
Furthermore, in order to access certain aspects of the Services, you must allow Measurence to access your Facebook account using Facebook’s “OAuth” authorization procedure. By authorizing Measurence to access your Facebook account, you hereby grant Measurence access to certain information in your Facebook profile, including but not necessarily limited to: basic information including (but not limited to) age, birthdate, name, gender, location, email address; extended profile information including (but not limited to) events, check-ins, “likes”, interests, friends, friends of friends, groups, etc.; and, other information which the OAuth procedure allows Measurence to access. If at any point the information Measurence requires by your access necessitates a higher level of Facebook profile access through OAuth authorization, these Terms and Conditions shall be amended accordingly and Measurence will notify you of said changes in the manner set forth above. By allowing Measurence to access your Facebook profile through the OAuth procedure, you hereby agree to any and all terms and conditions imposed on you by Facebook, Inc. in connection with the OAuth procedure, your use of the Facebook website and any and all sites and/or applications and/or other data or content in connection therewith.
Non-Personally Identifiable Information. Non-Personally Identifiable Information is information that does not identify a specific End User. This type of information may include (but is not necessarily limited to) things like the Uniform Resource Locator (“URL”) of the website you visited before coming to our Website, the URL of the website you visit after leaving our Website, the type of browser you are using, and MLA Data. “MLA Data” is defined as the MAC address of your mobile device, the type of mobile device you may be using to access the Services, your location as offered by the mobile device you use on the network in question, the time at which your device accessed the Services, and your Internet Protocol (“IP”) address. We may automatically collect this information when you use our Services through the use of electronic tools like Cookies and Web beacons or Pixel tags. We use Non-Personally Identifiable Information to troubleshoot, administer the Services, analyze trends, gather demographic information, comply with applicable law, and cooperate with law enforcement activities. We may also share this information with our authorized Third Party Service Providers, Third Party Advertisers and Affiliates to measure the overall effectiveness of our online advertising, content, and programming.
Protection of MLA Data. We protect your MLA Data by encrypting your MAC Address into a unique alternative identifier, such that, the unique alternative identifier can not be reverse engineered or retraced to be re-identified with your MAC Address (“hashing”).
Linking of MLA Data to Personally Identifiable Information. We will not link your MLA Data to Personally Identifiable Information, except in circumstances in which you engage in certain Identification Activities, in which you permit us to: a) store and access your Personally Identifiable Information; b) link your Personally Identifiable Information to MLA Data; and, c) use your Personally Identifiable Information and MLA Data in such other ways which accord with the terms and conditions herein set forth.
Retention of Data. We retain all Personally Identifiable Information and Non-Personally Identifiable Information until the date you first access the Services or the time at which you instruct us in accordance with the terms hereof to remove your Personally Identifiable Information or Non-Personally Identifiable Information.
3. Release of Personally Identifiable Information
“Third Party Service Providers” perform functions on our behalf, like sending out and distributing our administrative and promotional emails. We may share your Personally Identifiable Information with such Third Party Service Providers to fulfill orders, deliver packages, send postal or email, remove repetitive information on customer lists, analyze data, provide marketing assistance, provide search results and links, process credit card payments, operate the Services, troubleshoot, and provide customer service.
We may also share your information with individuals or companies with whom we have a contractual relationship to provide certain aspects of the Services, and in particular those entities who a) are registered clients of Measurence; b) with whom Measurence has a contractual relationship to share Personally Identifiable Information; and/or c) at whose location or facility there is a Measurence WiFi “hotspot” by which you can access free WiFi (each an “Affiliate” and collectively, “Affiliates”). Sharing this Personally Identifiable Information may allow an Affiliate (as defined below) and/or Measurence to market directly to you should they choose to do so. However, we will only share Personally Identifiable Information with Affiliates if you engage in an Identification Activity, and then only to the Affiliate involved in that Identification Activity. We specifically disclaim any responsibility or liability for the actions of such Affiliate. While we inform them that they are only permitted to communicate with you for the purposes of the specific promotion with Measurence, we do not have any responsibility for the actions of the Affiliate, and the actions of the Affiliate are not in our control. We may share your information with such Affiliates to accomplish our administrative tasks and/or to fulfill our obligations to said Affiliates, including, but not limited to, the obligation to provide said Affiliates with analytics data regarding your use of their services, your use of our Services at their location, your presence on-site, and other Personallly Identifiable Information which is valuable to our Affiliates.
We encourage our Affiliates and Third Party Service Providers to adopt and post privacy policies. However, the use of your Personally Identifiable Information by such parties is governed by the privacy policies of such parties and is not subject to our control and you hereby agree in no way is Measurence liable to you for such Affiliates’ or Third Party Service Providers’ use of your information as collected through the Services.
4. Release of Non-Personally Identifiable Information
We may disclose or share Non-Personally Identifiable Information with Third Party Service Providers, Affiliates and Third Party Advertising Advertisers. For example, we may share aggregated demographic information (which does not include any Personally Identifiable Information) with “Third Party Advertisers” or “Third Party Advertising Companies” and other parties as provided below: in the future, we may use Third Party Advertising Companies to serve ads when you visit our Website or use our Services otherwise. These companies may use Non-Personally Identifiable Information about your visits to this and other websites in order to provide, through the use of network tags, advertisements about goods and services that may be of interest to you. We also use Third Party Service Providers to track and analyze Non-Personally Identifiable usage and volume statistical information from our Users to administer our Services and constantly improve its quality. We may also publish this information for promotional purposes or as a representative audience for Advertisers. Please note that this is not Personally Identifiable Information, only general summaries of the activities of our Users. Such data is collected on our behalf, and is owned and used by us.
5. Updating and Correcting Information
We believe that you should have the ability to access and edit the Personally Identifiable Information you provide us. You may change any of your Personally Identifiable Information by logging into your account and accessing your account information. We encourage you to promptly update your Personally Identifiable Information if it changes. You may ask to have the information on your account deleted or removed; however, because we keep track of past transactions, you cannot delete information associated with past transactions on the Services. In addition, it may be impossible for us to completely delete all of your information because we periodically backup information. If you choose to store credit card information on the site, this is stored on a secure page and you may delete your credit card information at any time by logging in and accessing your account information.
6. User Choices on Collection and Use of Information
As discussed above, you can always choose not to provide information, although it may be required to engage in a certain activity on the Services. As a condition of access to on-site Wifi, we will send you Administrative and Promotional emails. You cannot opt-out of Administrative Emails. “Administrative Emails” relate to a User’s activity on the Website, and include emails regarding a particular User’s account, requests or inquiries, and the purchasing of products and services. In contrast to Administrative Emails, however, you do have a choice with respect to Promotional Emails. “Promotional Emails” advertise our products and services, including sales and other offers, and/or the products and services of our Advertisers and Affiliates. If you do not want to receive Promotional Emails from us, you may elect to opt-out of receiving Promotional Emails at any time after registering by e-mailing us at email@example.com
7. Security of Information
We take security seriously and take numerous precautions to protect the security of Personally Identifiable Information. You can access your Personally Identifiable Information on our Services through a password and your email address. This password is encrypted. We recommend that you do not share your password with anyone. In addition, your Personally Identifiable Information resides on a secure server that only selected personnel and contractors have access to. We encrypt certain sensitive information (such as credit card information) using Secure Socket Layer (SSL) technology to ensure that your Personally Identifiable Information is safe as it is transmitted to us.
Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we employ commercially reasonable security measures to protect data and seek to partner with companies which do the same, we cannot guarantee the security of any information transmitted through the Services, and are not responsible for the actions of any third parties that may receive any such information.
8. Data Tracking
Other Tracking Devices. We may use other industry standard technologies including (but not limited to) pixel tags and web beacons to track your use of our Services, or we may allow our Third Party Service Providers to use these devices on our behalf. Pixel tags and web beacons are tiny graphic images placed on certain pages on our Website, or in our emails that allow us to determine whether you have performed a specific action. When you access these pages or open or click an email, pixel tags and web beacons generate a Non-Personally Identifiable notice of that action. Pixel tags allow us to measure and improve our understanding of visitor traffic and behavior on our Website, as well as give us a way to measure our promotions and performance. We may also utilize pixel tags and web beacons provided by our Affiliates and/or Marketing Partners for the same purposes. We may also use your MAC address and certain geolocational technologies to track where you are when you are on one of our wireless networks by use of the Services.
9. Privacy Policies of Third Party Websites
Minors under the age of 18 may not use the Services. We do not knowingly collect personal information from anyone under the age of 18, and no part of the Services is designed or intended to attract anyone under the age of 18. Measurence strongly urges parents, legal guardians and adults to use Internet filtering technology to restrict access to minors in their care to our site and Services.
11. Commitment to the Future of Privacy Forum Code of Conduct
We are committed to complying with the highest standards of privacy protection and safeguarding your Personally Identifiable Information. As such, we are a member of the Future of Privacy Forum and adhere to the terms of its Code of Conduct available at www.futureofprivacy.org.
12. Contacting Us